There was a choir I needed to contact recently. I knew their name and where they’re based, but I couldn’t find their contact details anywhere online.
Is your choir easy to find and contact?
how people find your choir
Back in the day, libraries used to have folders full of local clubs and societies, including choirs. They’re probably still there, but these days most people rely on a Google search to find what they need.
Sometimes when I Google a choir, the only result is a mention of a past concert in the local press. They clearly don’t have a website or any real online presence.
And when a choir does have a website or Facebook page, it’s often surprisingly hard to find any contact details.
If people can’t find or contact your choir, how are you going to get new members or concert bookings?
get a website
There’s really no excuse these days for a choir not to have a website.
It doesn’t have to be flashy or full of content. There are plenty of free website builders available — though you’ll probably need to pay a small amount for hosting.
Completely free alternatives include a page on your local council’s leisure or community website, or a Facebook or Instagram page.
All you need is the name of your choir, an eye-catching photo and clear contact details.
You might find this post useful: 10 choir website mistakes to avoid (or how to look professional online)
make contacting you easy
Your contact details should be easy to find.
If you only have a Facebook page, make sure they’re in the ‘About’ section.
if you have a website, include a clearly visible tab, link or button on every page — ideally one of the first items on your navigation menu. Don’t just tuck it away in the small print at the bottom.
Offer as many ways of getting in touch as possible: phone, email, WhatsApp, text, etc. Check for typos: it’s easy to get a digit wrong in a phone number! The more options you give, the more likely someone will reach you. And include your rehearsal address, or at least the town you’re based in.
Personally, I’m not a fan of online contact forms. They’re just one more obstacle. I’d rather use my own email program, see what I’ve sent, and keep a record — something not all forms allow.
Chris Rowbury
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